Personal branding is the promotion, education and sustainability of the unique value and purpose that differentiates you from your colleagues and competitors.  Without it, you are simply your title, your company and your function.  With it, you are a marketable product of unique value that stands out from the crowd. 

When the world or your company knows who you are and what you stand for, your brand becomes more valuable. When your brand is more valuable, people want you on their team. When you are wanted, your company and the clients you serve are much more willing to pay and promote you for your differentiation.

No matter your career, your level of expertise, your industry or your role, it’s time to take ownership of your reputation, focus on the unique value you bring to the world, and take a stand for your brand. 

Key takeaways of the session will be awareness and application of the four cornerstones to build a stand-out personal brand:
   Identity – What makes you interesting, unique, and valuable to your customers and team?
   Communication – How do you confidently communicate your value to your stakeholders?
   Actions – Are your actions consistent with your aspirational brand?
   Unique Value – What experiences do you create that classify you as a collaborative partner?

What does the next generation of insurance professionals really want—and what are they worried about as they enter the industry? In this candid and energizing session, students share their perspectives on building a meaningful career in insurance, and if they believe insurance is a compelling long-term career choice. Panelists will discuss what attracts them to the industry, what doesn’t, and how they are thinking about their personal brand from day one.

What does inclusive leadership really look like in practice, and how can management create an atmosphere where young professionals are able to influence culture even in the early years of their careers.

In today’s workplace, culture and how you communicate with your team is critical. This session explores the importance of communicating across different audiences, and fostering inclusive environments where a wide range of perspectives is valued. This discussion will discuss how embracing diversity of thought, background, and experience strengthens teams and drives innovation, and how to build an effective team with this in mind.

Building a strong personal brand isn’t just about visibility—it’s about making intentional choices that shape your long-term success. In this session, this panel of professionals share candid advice and personal stories on common career pitfalls and how to avoid them, while offering actionable strategies for advancement—especially for individuals from underrepresented groups.

Topics will include the critical role of mentors versus sponsors, how to advocate for yourself, and ways to authentically build meaningful relationships that support career growth, both externally and within the organization.

Join us as we honor and celebrate the 2026 Alonzo Herndon Award Recipient for their dedication to supporting belonging and inclusion efforts in the insurance industry.

During the Job Fair and Networking portion of the conference, attendees will have the option to engage in various activities throughout the expo hall.