In 2021, Business Insurance and Atlanta Life launched the Alonzo Herndon Award to recognize an individual who exemplifies Mr. Herndon’s courage, leadership and extraordinary goodwill toward others, bolstering their progress and success.

Mr. Herndon was born into slavery in 1858 and worked as a laborer from a young age. With almost no schooling and no money, his perseverance and entrepreneurial spirit drove him to great success, opening service businesses in Atlanta that were joined to form a landmark company. Today, the Alonzo Herndon Foundation honors his legacy and supports programs and policies in keeping with his vision.

The award, which is presented by Business Insurance’s Diversity and Inclusion Institute at the annual Diversity, Equity + Inclusion Conference, recognizes an individual dedicated to supporting diversity, equity and inclusion efforts in the insurance industry.

Board members of the DE&I Institute select the award winner from nominations received from individuals and organizations across the insurance sector.

Nominations are accepted June 19 through August 1, 2025. Click here to learn more about nominating for the award.