Ageism and generational differences present significant challenges within the insurance industry. Older employees, often with decades of experience, may face ageist attitudes that undervalue their contributions. Conversely, younger employees, adept with digital tools and innovative approaches, might be perceived as lacking the necessary industry experience and long-term perspective. These generational divides can create tensions and hinder collaboration, ultimately affecting productivity and innovation. Bridging these gaps requires fostering an inclusive culture that values the strengths of all age groups. Embracing diverse generational perspectives can lead to a more resilient industry overall.